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You have an Average Shoulder width: You need a medium profile pillow.....


Most men, and many women have average shoulder widths.

 You're less likely to need a very low pillow, and need a low-medium loft (low-medium profile) pillow to fill your neck hollow, since you're a back sleeper.  Next up is your sleep comfort, then we're done!
 

Question 3 will show you your most suitable pillows.
Question 3. Do you prefer sleeping on cotton wool or on rocks? This is your material softness preference.